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About the South Korean beauty brand Some by Mi, they started talking almost immediately after its foundation - in 2018. Its name contains the Korean word "Mi" ("beauty").
He made his debut with the 30 Days Miracle skin care collection, whose products do not even think of losing their best-selling status. In this series, the company encrypted the message to users - in just 30 days of regular use, fruit acids (ANA, BHA and PHA), plant extracts (tea tree, Asian centella, aloe), niacinamide (a water-soluble form of vitamin B3) will eliminate most of the cosmetic defects of problem skin. Such a statement could not bypass bloggers, makeup artists and just lovers of new products in the beauty market. The first reviews and comments about product testing began to appear
All 4 products of the Some by Mi 30 Days Miracle collection - toner, serum, cream and soap - effectively fight acne, enlarged pores, excessive secretion of sebum, inflammation, and acne. They can also:
- lighten the tone of the dermis, remove pigmentation and redness;
- smooth mimic wrinkles;
- stimulate the processes of cellular regeneration.
All products of the company owe these properties to carefully selected formulas. The compositions contain only natural, environmentally friendly hypoallergenic raw materials and no synthetic compounds - from SLS to preservatives. The developers study the effects of each ingredient in the laboratory (the use of animals as test subjects is strictly prohibited by brand policy), then in highly randomized clinical trials. Only after that, Some by Mi products go on sale. Thanks to such a comprehensive and balanced approach, almost every new drug becomes a bestseller. Among them are creams from the Rose Intensive Tone-Up collection, Cover Moisture Outstanding Cushion, Tea Tree Calming Glow Luminous Ampoule Mask.
Some by Mi: new time cosmetics
The success of care products contributed to the total expansion of the brand portfolio. This is how a decorative series appeared, represented by loose eyeshadows, matte lipsticks, sunscreens.
The design used in the design of product packaging is quite minimalistic and concise. It resembles the style of pharmacy products. Its peculiarity is that each series has its own color. It's a little decorative, but the focus is on providing actionable information about content effects and usage patterns.