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The Sante brand belongs to the German company LOGOCOS Naturkosmetik. The history of this company began in 1975 with the opening of a small store in Hanover. The company is gradually moving from sales to its own production. In 1988, the company reconstructed a former furniture factory and opened a new production complex, a logistics center and a modern warehouse in Salzheimendorf. It is at this enterprise that Sante brand products are manufactured today.
Brand concept
- Effective naturalness. Natural components are better tolerated and no less effective than synthetic components. A natural alternative is chosen for everything chemical.
- New standards. The proposed skin and hair care products do not disrupt natural processes, but support and stimulate them.
- Environmental friendliness. Cardboard and plastic used for production are 100% recyclable.
Sante products have a number of certificates confirming their natural origin, safe recipes, use of organic raw materials and natural flavors.
The proposed assortment and branded ingredients of the Sante brand
- Hair products. Sante produces shampoos and balms with a traditional consistency, as well as in solid form. Their formulas include olive and rapeseed oil, proteins, arginine, caffeine, aloe and birch extracts.
- For facial skin. Lines with different purposes are offered. For example, intensive moisturizing, smoothing of the relief, protection against the negative effects of external factors. The list of branded ingredients includes fruit acids, probiotics, green tea and aloe extracts, jojoba oil, activated carbon.
- Oral hygiene. Toothpastes and gels with vitamin B12 are produced under the Sante brand. Studies have shown that this vitamin is just as well absorbed through the mucous membrane of the oral cavity as when administered intramuscularly. The formulation includes glycerin, silicon dioxide, sea salt, sage extract and a blend of essential oils for flavoring.
- Decorative cosmetics. The brand's catalog has everything you need to perform make-up in various styles. Signature ingredients are hyaluronic acid of natural origin, almond oil and cocoa butter.
- For body skin. Hygienic products, lotions and creams are offered. The recipes are based on almond and orange oil, as well as aloe extract.
Change of owners and its impact on brand development
In 2018, the L'Oreal concern bought the LOGOCOS Naturkosmetik company. This agreement was actively discussed and caused mixed reviews. Some experts, as well as fans of Sante, were concerned about how the change in ownership would affect the range and price level. But all fears turned out to be in vain.
At the time of signing the agreement, the brand exports its products to 50 countries and has an impeccable reputation. With the help of this acquisition, the new owner sought to expand its presence in the field of production of certified natural cosmetics. The brand concept remained unchanged, but the promotion of its products using advertising became more active.
In the spring of 2023, the L'Oreal concern announced the sale of LOGOCOS to the investment company Cobe Capital, based in New York and having a representative office in the city of Lucerne, Switzerland. It specializes in the absorption and further development of certain lines of activity of international corporations that are not part of the core business. For Cobe Capital, this is the first investment in the cosmetics sector.
Order Sante brand products with delivery in Kyiv and Ukraine on the website of the LANTALE online store.