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The Carmex brand appeared with the light hand of the founder, Alfred Voelbing, who, before making the decision to create his own production of cosmetics for the fair sex, already had experience in the chemical industry.
Today, this brand leads the first lines of ratings of companies that manufacture lip care products in more than 70 countries of the world, including Ukraine. Let's consider what caused such popularity?
Even at the stage of creating the first sample, Voelbing set himself a goal: to create a balm that every girl could buy, regardless of her financial situation. For this, he decided to use cheap components, which do not differ in quality from more expensive counterparts. So it was decided to use lanolin as the main ingredient, which softens the skin and prevents weathering. Modern samples are supplemented with shea butter, which makes the skin velvety and promotes the rapid recovery of damaged tissues. In addition, vitamin E and fatty acids, the benefits of which everyone knows, are added to the Carmex novelties.